The office · established 2016
The official registered business name is Focus Vertexway Financial Planning. The practice was established in 2016. It writes plans for households facing a wedding, a house, school fees, retirement, or the settlement of a parent’s affairs.
Naree Sama-ae grew up in a wooden house in Tambon Ban Phru. In 2011, the year her sister married, the gifts, the loans, and the feast payments were being argued from memory. Naree kept a paper ledger so the same sum could not be a gift on Saturday and a debt on Monday. Neighbours started asking her to sit at their tables with the same kind of page.
She then spent five years in a bank branch in Narathiwat, handling savings books and household loan files. The work showed her which papers families in the province already kept, and which papers were always missing when a milestone arrived. In 2016 she registered the practice and opened a small office on a lane off the road through Ban Phru. The registered name on that filing is Focus Vertexway Financial Planning.
Farid Waemah joined in 2021. The office is still on that lane. Clients come by appointment from Sunday to Thursday. Many walk. Home visits stay inside Amphoe Tak Bai unless a travel amount has been agreed first.
Naree leads milestone sessions, retirement maps, and family provision conversations. She still writes the first draft by hand before it is read aloud, because a figure that sounds wrong in the room should be changed before it is treated as finished.
Farid kept the day books for his family’s rubber-buying shed in Tak Bai, where money arrived in bursts and left again for school fees and a parent’s medicine. He sits with couples on household reviews and with parents on education calendars.
One milestone at a time. Papers on the table. Gaps named aloud rather than decorated. The fee is agreed in writing before a draft begins. Insurance, funds, and gold are bought from people whose work that is. A lawyer drafts wills and land transfers. We prepare the inventory and the money calendar those people will need if you ask them to act.
Figures stay in the office file. We use the categories the household already uses — the envelope for a mother, the tin for school, the plot’s own costs — instead of renaming a life to fit a city-bank form.
The district shapes the work. Income from rubber, fishing, a market stall, or a civil-service salary rarely arrives in equal months. Weddings gather cash from many relatives. Houses often rise on land the family already holds. Retirement here rarely means a couple living only on a letter from a pension office. The plans are written for that pattern, in English for clients who ask for it, and explained slowly enough that a son or a spouse can follow the same page.